An inexperienced worker finds themselves on an industrial job site, confronted by unfamiliar equipment and challenges. Instead of seeking help from a seasoned technician, the worker utilizes a tablet or a virtual reality (VR) or augmented reality (AR) headset to access a digital twin of the worksite—a metaverse space where detailed information about machinery, operators, and projects can be viewed in a three-dimensional format. Although the amount of information can initially be daunting, an AI assistant steps in to consolidate the data with real-time sensor readings that monitor the site’s activities and conditions, guiding the worker through repairs in a step-by-step manner. This innovative approach leads to fewer mistakes, reduced stress, and quicker problem resolution.
### Advancements in Agentic AI for Industrial Worksites
Researchers at Hitachi have successfully integrated agentic AI into the company’s Worksite-Augmenting Metaverse. The AI agent, named Frontline Coordinator – Naivy, is designed to enhance productivity and alleviate the psychological pressures faced by less experienced workers in frontline roles. Although still under research and development, Naivy has demonstrated its effectiveness by increasing the efficiency of inexperienced workers in facility management tasks by approximately 30% during trials conducted with a Japanese semiconductor manufacturer. The technology has also shown promise in easing the stress levels of younger employees.
### Bridging the Labor Gap with Technology
Hitachi aims to revolutionize the work experience for frontline employees through the Worksite-Augmenting Metaverse and Naivy. According to Takayuki Fujiwara, chief researcher at Hitachi’s Advanced Artificial Intelligence Innovation Center, this initiative is crucial for ensuring societal progress, especially in light of the declining labor force. Globally, governments are grappling with the challenges of maintaining public infrastructure such as roads, bridges, and utilities. The American Society of Civil Engineers recently graded U.S. infrastructure with a “C” in its 2025 Report Card, indicating ongoing issues despite slight improvements. The organization also predicts a staggering $3.7 trillion funding shortfall for infrastructure through 2033. Compounding this issue is the demographic shift, with the World Health Organization projecting that the percentage of the global population over 60 will nearly double between 2015 and 2050, leading to a significant loss of experienced workers.
### The Synergy of AI and Extended Reality (XR)
Fujiwara believes that the technologies underpinning the Worksite-Augmenting Metaverse and Naivy can help address labor shortages not only in social infrastructure but also in various industrial sectors, including manufacturing, energy, and logistics. He expresses satisfaction in using these technologies to tackle diverse challenges across multiple industries. The combination of AI and extended reality (XR) is especially effective in guiding workers in industrial settings. While the initial excitement surrounding XR applications in gaming and social media has waned, Fujiwara describes the metaverse as an “immersive virtual environment” that is well-suited for industrial training, simulations, and efficient communication. Workers can master processes such as manufacturing, driving, inspection, and even surgical procedures within virtual spaces, enhancing understanding through complex simulations.
### Practical Applications of AI-Enhanced Metaverse Technologies
Hitachi is actively transitioning its vision for XR and AI from the laboratory to real-world applications. The company’s research and development team has initiated multiple proof-of-concept projects across various sectors, including facilities management, transportation, energy, and manufacturing. Fujiwara highlights that the integration of the Worksite-Augmenting Metaverse and Naivy has significantly improved training outcomes, with AI generating XR content tailored to the user’s skill level. This context-aware assistance enhances operational and maintenance support and fosters collaboration among team members, as everyone can access the same 3D environments. In a railway maintenance pilot program, for example, the technology facilitated data coordination, allowing users to swiftly identify necessary maintenance components. Similarly, in an energy pilot, it effectively highlighted potential risks in a user-friendly manner, while in logistics, novice workers were able to conduct factory inspections competently.
### Driving Innovation through Collaboration
Fujiwara emphasizes that the combination of AI’s analytical capabilities with the immersive features of the metaverse can yield tangible benefits, such as reduced downtime and increased safety while ensuring resilient operations. Although the Worksite-Augmenting Metaverse and Naivy are not yet commercially available, Fujiwara insists that this type of real-world research is essential for advancing technology. Hitachi’s unique position allows it to leverage both IT and operational technology (OT) specialists who can collaborate closely to address challenges in fields like energy and mobility. This interdisciplinary approach, he argues, is a distinctive strength of Hitachi, setting the company apart in the industry.
In line with its mission to “contribute to society through the development of superior, original technology and products,” Hitachi is committed to enhancing its Social Innovation Business. By integrating Digital, Green, and Innovation strategies, the company aims to overcome challenges and drive sustainable growth, with the Research & Development Group dedicated to fostering innovation through digital advancements and utilizing its extensive technological expertise across various business domains.
